Hospital Growth Summit

• Mayo Clinic - Josh Derr, Manager of the Health Policy Center.
  Discussing: "Recruiting Prefered Physicians and Their Clients"

• HCA Healthcare, Scott Schmidly, Vice President, COO,
  Discussing: "Operational Impacts of an Organization Transformation"

• Cleveland Clinic - Sue Omori, VP of Marketing and Communications.
  Discussing: "Key Programs to Expedite the Growth of Your Facility" .

• Banner Thunderbird Medical Center - Cindy Wickstrom, Director of Quality.
  American Recovery and Reinvestment Act (ARRA) - Preparing for the Impact on Healthcare Quality Measurement

• Meridian Health - Al Swinney, VP of Marketing Service.
  Discussing: "Physician-to-Physician Marketing: A Relationship and Growth Opportunity".

• Wellstar Health Systems - William Cooper, Medical Director, Cardiovascular Surgery.
  Discussing: "Program Development in the Era of Value-Based Care Delivery: A Volume to Value (to Volume) Strategy."

• Baystate Health - Sean Mahar, Organizational Learning & Effectiveness.
  Discussing: "Innovative Communication Practices that Affect Patient Care."

• Exempla St. Joseph Hospital - Joe Verderaime, Director of Business Development.
  Discussing: "Treat Your Patients Faster with Outpatient Care Tactics"

• Sewickley Valley Hospital - Victoria Alberti, Chief Marketing and Privacy Officer.
  Discussing: "Protecting the Privacy of Patient Information in Healthcare".

• Memorial Health Care System - Lisa McCluskley, Vice President, Marketing Communications.
  Discussing: "Creating and Maintaining Physician Loyalty"

• Beverly Health Enterprises/Golden Living Center - Michele Cooney, Director of Nursing.
  Discussing: "Driving Service Excellence Throughout the Hospital"

• Kindred Health Care - Gisele Posey, Senior Director of Workers Compensation.
  Discussing: "How to Take Marketshare in an Saturated Market"

• Charleston Area Medical Center - Elizabeth Pellegrin, Chief Marketing Officer.
  Discussing: "The Redefining of Health Care Websites" .

• Trinity Mother Frances Hospitals and Clinics - John Moore; Public Information Officer.
  Discussing: "The Argument for Bringing Health Care Media In-House".

• Avera - Jill Kruse, D.O., Medical Director for the Light Program.
  Discussing: Attacking Burnout on a Systems Level

• Western Maryland Health System - Scott Borsuk, Chief Privacy Officer.
  Discussing: Compliance Auditing Implementation .

• Emory Healthcare - Antoinette Ward, Chief Nurse Practitioner, Manager.
  Discussing: The Journey to Improving the Customer Experience in an Ambulatory Care Setting

• McLaren Northern Michigan - David Zechman, President & CEO.
  Discussing: "From Surviving to Thriving."

• Children's Hospital of Philadelphia - Howard Snyder, MD, Division of Pediatric Urology.
  Discussing: "Coping with a Future - Increased Role of Nurse Practitioners and Physicians' Assistant."

• McLaren Northern Michigan - Reezie DeVet, President and CEO.
  Discussing: "Case Study in Change: Re-creating Health Care for a Rural Market."

• Central Virginia Baptist Hospital - Beth Ulrich, Community Liaison, Centra Senior Psychiatric Program.
Discussing: "Geriatric Programs: Challenges and Successes."

• Elmhurst Clinic - Donald Lurye, MD, Chief Executive Officer.
  Discussing: "New Soulmates: Choosing Your Physician Partners."

• Trinity Mother Frances Hospitals and Clients - John Moore, Public Information Officer and Kevin Maples, Videographer.
  Discussing: "How to Maximize Exposure and Save Money Through Traditional and Social Media."

• Banner Baywood Medical Center - Tamara Pruett, RN , CPHM, Director - Case Management.
  Discussing: "Case Management for an Accountable Care Organization."

• Philips Healthcare, The Americas - Richard Fabian, Vice President, Imaging Systems Marketing.
  Discussing: "Marketing Transformation Creating the future of Healthcare."

• Danbury Hospital - Judith Ward, VP of Planning and Marketing. She presented:
  Strategy, Business Plans and Marketing

• Charleston Area Medical Center - Elizabeth Pellegrin, Chief Marketing Officer.
  Discussing: "The Redefining of Health Care Websites."

• Children's of Alabama - Kathleen Street, Privacy Officer/Risk Manager.
  Discussing: "Privacy Issues in a Healthcare Setting."

• Cleveland Clinic - Paul Matsen, Chief Marketing & Communications Officer.
  Discussing: "Communication in a Digital World."

• Kelsey-Seybold Clinic - Ann Cook, Vice President, Business Development.
  Discussing: "Marketing 'Limited Networks' in a PPO World: Implications for Providers and Hospitals."

• The Valley Hospital - Maureen McNamara DiTore, Director of Telecommunications.
  Discussing: "Call Centers: No Longer Just A Telecom Function."

• Quicksilver - Steve Lee, Chairman and Chief Pathfinder.
  Discussing: "Why the Sudden Explosion of Social Media? ...and how do I capitalize?" .

• AtlantiCare - Rene Bunting, VP of Marketing and Communications.
  Discussing: "Voice of the Customer"

• Laughlin Constable - Casey Flanagan, Senior Vice President, Planning
  Discussing: "How Consumers and Hospitals Define Quality Health Care" .

• Heartland Health - Tama Wagner, Chief Brand Officer.
  Discussing: "Social Media: Our Journey."

• Banner Heart Hospital - Dave Lambert, Director of Security.
  Discussing: Being Prepared if an Active Shooter Enters Your Building

• Mayo Clinic - Eric Pool, IT Senior Project Manager, Project Services Unit.
  Discussing: Integration of Organization Development and Project Management

• Cross Country Healthcare, Inc., Dr. Frank Shaffer, EVP, CNO and CLO and Keith Miller, Director of Operations,
  "Valuing Talent: Calls for New Mindsets"

• Lupus Colorado, Ms. Skip Schlenk, CEO,
  "Crerating an Intergenerational Workforce Critical for Competitive Edge in Health Care"

• ECRI Institute, Amy L. Goldberg-Alberts, Program Director,
  "What Healthcare Providers Need to Know"

• Medical Center of the Rockies, Kay Miller, VP/Chief Nursing Officer,
  Communication Issues in Healthcare Organizations

• Armada Corporate Intelligence, Chris Kuehl, Managing Director and Chief Economist
  "What Happens When the Gloom Lifts? And it WILL Lift - Eventually"

• Medical Library Association, Carla Funk, Executive Director,
  "Health Information Literacy and the Community: A Demand-Drive Solution"

• Healing HealthCare Systems, Inc., Susan Mazer, President & CEO,
  "Privacy as a Public Issue: What do patients really want?"

• ECRI Institute, Barbara Rebold, Director, Healthcare Quality,
  "Quality Systems Assessment, A Tool for Healthcare Leaders"





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