Meeting Dates

All webconferences begin at 12 noon Eastern unless noted below and are also both recorded and summarized for our international members and those with schedule conflicts.

2016:   1/29, 2/26, 3/25, 4/29, 5/27, 6/24, 7/22, 8/26, 9/30, 10/28, 12/16.
2017:   1/27, 2/24, 3/24, 4/28, 5/26, 6/23, 7/28, 8/25, 9/29, 10/27, 11/17, 12/22.
2018:   1/30/18, 2/27/18, 3/27/18, 4/24/18, 5/22/18, 6/26/18, 7/24/18, 8/28/18




Meeting Topics and Discussion Leaders.

Any missed? Available on the member portal in both video and PDF summaries.


Mayo Clinic - Josh Derr, Manager of the Health Policy Center.
  Discussing: "Recruiting Prefered Physicians and Their Clients"

HCA Healthcare, Scott Schmidly, Vice President, COO,
  Discussing: "Operational Impacts of an Organization Transformation"

Cleveland Clinic - Sue Omori, VP of Marketing and Communications.
  Discussing: "Key Programs to Expedite the Growth of Your Facility" .

Banner Thunderbird Medical Center - Cindy Wickstrom, Director of Quality.
  American Recovery and Reinvestment Act (ARRA) - Preparing for the Impact on Healthcare Quality Measurement

Meridian Health - Al Swinney, VP of Marketing Service.
  Discussing: "Physician-to-Physician Marketing: A Relationship and Growth Opportunity".

Wellstar Health Systems - William Cooper, Medical Director, Cardiovascular Surgery.
  Discussing: "Program Development in the Era of Value-Based Care Delivery: A Volume to Value (to Volume) Strategy."

Baystate Health - Sean Mahar, Organizational Learning & Effectiveness.
  Discussing: "Innovative Communication Practices that Affect Patient Care."

Exempla St. Joseph Hospital - Joe Verderaime, Director of Business Development.
  Discussing: "Treat Your Patients Faster with Outpatient Care Tactics"

Sewickley Valley Hospital - Victoria Alberti, Chief Marketing and Privacy Officer.
  Discussing: "Protecting the Privacy of Patient Information in Healthcare".

Memorial Health Care System - Lisa McCluskley, Vice President, Marketing Communications.
  Discussing: "Creating and Maintaining Physician Loyalty"

Beverly Health Enterprises/Golden Living Center - Michele Cooney, Director of Nursing.
  Discussing: "Driving Service Excellence Throughout the Hospital"

Kindred Health Care - Gisele Posey, Senior Director of Workers Compensation.
  Discussing: "How to Take Marketshare in an Saturated Market"

Charleston Area Medical Center - Elizabeth Pellegrin, Chief Marketing Officer.
  Discussing: "The Redefining of Health Care Websites" .

Trinity Mother Frances Hospitals and Clinics - John Moore; Public Information Officer.
  Discussing: "The Argument for Bringing Health Care Media In-House".

Avera - Jill Kruse, D.O., Medical Director for the Light Program.
  Discussing: Attacking Burnout on a Systems Level

Western Maryland Health System - Scott Borsuk, Chief Privacy Officer.
  Discussing: Compliance Auditing Implementation .

Emory Healthcare - Antoinette Ward, Chief Nurse Practitioner, Manager.
  Discussing: The Journey to Improving the Customer Experience in an Ambulatory Care Setting

McLaren Northern Michigan - David Zechman, President & CEO.
  Discussing: "From Surviving to Thriving."

Children's Hospital of Philadelphia - Howard Snyder, MD, Division of Pediatric Urology.
  Discussing: "Coping with a Future - Increased Role of Nurse Practitioners and Physicians' Assistant."

McLaren Northern Michigan - Reezie DeVet, President and CEO.
  Discussing: "Case Study in Change: Re-creating Health Care for a Rural Market."

Central Virginia Baptist Hospital - Beth Ulrich, Community Liaison, Centra Senior Psychiatric Program.
Discussing: "Geriatric Programs: Challenges and Successes."

Elmhurst Clinic - Donald Lurye, MD, Chief Executive Officer.
  Discussing: "New Soulmates: Choosing Your Physician Partners."

Trinity Mother Frances Hospitals and Clients - John Moore, Public Information Officer and Kevin Maples, Videographer.
  Discussing: "How to Maximize Exposure and Save Money Through Traditional and Social Media."

Banner Baywood Medical Center - Tamara Pruett, RN , CPHM, Director - Case Management.
  Discussing: "Case Management for an Accountable Care Organization."

Philips Healthcare, The Americas - Richard Fabian, Vice President, Imaging Systems Marketing.
  Discussing: "Marketing Transformation Creating the future of Healthcare."

Danbury Hospital - Judith Ward, VP of Planning and Marketing. She presented:
  Strategy, Business Plans and Marketing

Charleston Area Medical Center - Elizabeth Pellegrin, Chief Marketing Officer.
  Discussing: "The Redefining of Health Care Websites."

Children's of Alabama - Kathleen Street, Privacy Officer/Risk Manager.
  Discussing: "Privacy Issues in a Healthcare Setting."

Cleveland Clinic - Paul Matsen, Chief Marketing & Communications Officer.
  Discussing: "Communication in a Digital World."

Kelsey-Seybold Clinic - Ann Cook, Vice President, Business Development.
  Discussing: "Marketing 'Limited Networks' in a PPO World: Implications for Providers and Hospitals."

The Valley Hospital - Maureen McNamara DiTore, Director of Telecommunications.
  Discussing: "Call Centers: No Longer Just A Telecom Function."

Quicksilver - Steve Lee, Chairman and Chief Pathfinder.
  Discussing: "Why the Sudden Explosion of Social Media? ...and how do I capitalize?" .

AtlantiCare - Rene Bunting, VP of Marketing and Communications.
  Discussing: "Voice of the Customer"

Laughlin Constable - Casey Flanagan, Senior Vice President, Planning
  Discussing: "How Consumers and Hospitals Define Quality Health Care" .

Heartland Health - Tama Wagner, Chief Brand Officer.
  Discussing: "Social Media: Our Journey."

Banner Heart Hospital - Dave Lambert, Director of Security.
  Discussing: Being Prepared if an Active Shooter Enters Your Building

Mayo Clinic - Eric Pool, IT Senior Project Manager, Project Services Unit.
  Discussing: Integration of Organization Development and Project Management

Cross Country Healthcare, Inc., Dr. Frank Shaffer, EVP, CNO and CLO and Keith Miller, Director of Operations,
  "Valuing Talent: Calls for New Mindsets"

Lupus Colorado, Ms. Skip Schlenk, CEO,
  "Crerating an Intergenerational Workforce Critical for Competitive Edge in Health Care"

ECRI Institute, Amy L. Goldberg-Alberts, Program Director,
  "What Healthcare Providers Need to Know"

Medical Center of the Rockies, Kay Miller, VP/Chief Nursing Officer,
  Communication Issues in Healthcare Organizations

Armada Corporate Intelligence, Chris Kuehl, Managing Director and Chief Economist
  "What Happens When the Gloom Lifts? And it WILL Lift - Eventually"

Medical Library Association, Carla Funk, Executive Director,
  "Health Information Literacy and the Community: A Demand-Drive Solution"

Healing HealthCare Systems, Inc., Susan Mazer, President & CEO,
  "Privacy as a Public Issue: What do patients really want?"

ECRI Institute, Barbara Rebold, Director, Healthcare Quality,
  "Quality Systems Assessment, A Tool for Healthcare Leaders"




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